Installing Your Pixel
Your Meta pixel tracks conversions so AdCat can steer budget toward outcomes that convert.
The Meta pixel is a small snippet of JavaScript that lives on your website and quietly reports back when someone views a page, adds to cart, or completes a purchase. Without it, Meta can't tell which clicks actually turned into customers, so your campaigns end up optimizing for clicks instead of revenue. With it installed, AdCat can shift budget toward the ads and audiences that are driving real conversions.
On Shopify, WordPress, Webflow or Squarespace we'll show you a one-click integration that handles the install for you. For everything else, copy the pixel snippet from AdCat and paste it inside the <head> tag of your site, ideally as high up as possible. If you have a tag manager (Google Tag Manager works great), drop it in as a custom HTML tag set to fire on all pages.
Once it's installed, click Verify Pixel in AdCat. We'll send a test event from your browser to your pixel and confirm it lands in your Meta event manager within a few seconds. If it doesn't, install the free Meta Pixel Helper Chrome extension, open your homepage, and we'll walk through the most common fixes (usually a missing <head> tag or a caching plugin).
Still need help?
Email hi@AdCat .ai — we reply as soon as we can during business hours.