Your Campaigns

Open the campaign from your Campaigns view and use the Pause toggle in the top right to stop spend immediately — your ads stay built and ready to resume. To shut a campaign down for good, click the menu (•••) next to the campaign name and choose delete, which archives it and prevents any further charges from Meta.

From the campaign view you can change daily budget, end date, and individual ad copy without re-publishing — changes sync to Meta within minutes. If you want to rework a campaign more deeply (new goal, new product page) we recommend duplicating it instead so you don't lose the performance data on the original.

The top of every campaign shows spend, reach, clicks, and conversions. Below that, you can see a 14 day chart, summary and event timeline and each ad set showing its own performance. We also show advanced insights at the very bottom — metrics for placements, ages, gender, locations etc.

When a new campaign goes live, Meta enters a learning phase while it figures out who's most likely to convert — this typically takes about 7 days and you'll see a small "Learning" badge in your dashboard throughout. AdCat is actively monitoring and optimizing the whole time, but results can swing day-to-day until the phase completes, so please don't pause or cancel the campaign during this window. Once learning finishes, performance stabilizes and AdCat starts shifting more budget toward the ad sets that are converting.